Mott’s New LP Will Find Appeal Among A Targeted Audience

By: Philip Sayblack

​Veteran rock artist Martin Epp (a.k.a. Mott) released his latest album, Bet Is Yet to Come this month.  The 16-song record, released May 22, is a star-studded presentation that will find plenty of appeal among Epp’s established fans and even among more casual fans of 80s hair rock.  The appeal found in the 63-minute album is exhibited primarily through the album’s musical arrangements.  The easily accessible lyrical content that accompanies said content adds to the presentation in its own right.  The record’s production puts the finishing touch to its presentation, ensuring the record’s sound is just as positive to the album’s targeted audiences as its content.
Best Is Yet to Come, the brand-new album from Martin Epp, is a presentation that will find a very specific appeal among audiences.  Those noted audiences will appreciate the record in large part through its featured musical arrangements.  The arrangements, by and large, are clearly very  heavily influenced by the hair rock and metal sounds of the 1980s.  More specifically, audiences can make comparison in these songs to works from the likes of Motley Crue, Poison, and Ratt just to name a few obvious comparisons.  Even with those comparisons in mind, the songs still maintain their own identity separate from anything that said bands and others have composed.  The album’s title track, which actually comes late in the first half of the album’s run, could actually be argued to have comparison to classic Van Halen (during the David Lee Roth era in other words) while ‘I Knew’ could be compared to certain works from Mr. Big.  ‘Out to Breakfast’ meanwhile, shows the noted clear influence from the likes of Motley Crue.
Much of the credit for the sounds and styles exhibited throughout the album goes to the all-star cast of performers tapped to take part in Epp’s latest project.  Jeff Scott Soto (Soto, Sons of Apollo, Trans-Siberian Orchestra), Derek Sherinian (Platypus, ex-Dream Theater, Michael Schenker), Billy Sheehan (The Winery Dogs, David Lee Roth, Mr. Big), Dave Moreno (Puddle of Mudd, Bruce Dickinson), and Phil X (Bon Jovi) among others joined Epp for the recording, each adding their own talents to the mix.  Understanding the noted musicians’ bodies of work, it makes sense why each song bears the noted 80s hair rock sound that is so prominent throughout the album.  What’s more, that very star power and talent in itself is just as certain to entice audiences even more to take in the album.
The lyrical themes that accompany the album’s easily accessible and familiar musical arrangements add to the record’s appeal among its noted target audience.  Romance songs make up the majority of the album’s lyrical content (E.g. ‘She Holds Final,’ ‘Alone Again,’ ‘Someone,’ ‘Angele,’ ‘I Knew,’ ‘Fallin’,’ ‘Second Chance,’ ‘Sweet Baby Grace,’ and the obviously titled ‘All Outta Love’ and even the album’s title track).  There is at least one change of pace.  It comes in the form of ‘Drift Away.’  This bluesy song sounds, lyrically, like a heartfelt elegy to someone who perhaps died before their time.  If that is the case, then what audiences get hear is more of a celebratory work than the somber song one might expect.  It pays tribute to that person in question.  Keeping all of this in mind, the lyrical content featured throughout Best Is Yet to Come is going to target a very specific audience just as much as the album’s musical presentation.
Rounding out the most important of the album’s elements is its production.  The album’s production will appeal to every one of those targeted audiences from beginning to end.  That is because it insures the vocal and instrumental performances are expertly balanced from one to the next.  The result of the attention to that balance is a presentation that will appeal to its intended audiences just as much as the album’s content.  All things considered they make Best Is Yet to Come a welcome new addition to this year’s field of new independent albums.
Best Is Yet to Come, the new full-length studio recording from Martin Epp, is a presentation that will find appeal among a very targeted audiences.  This is proven in large part through its featured musical arrangements.  The arrangements are of note because of their specific sound and style that throws back to the hair rock of the late 1980s.  The lyrical themes that accompany the record’s musical arrangements are largely songs of romance, so again this is certain to appeal to a very distinct audience base.  The record’s production puts the finishing touch to the whole, insuring a presentation that will appeal to the noted audiences just as much for its general presentation as for its content.  Each item examined is important in its own way to the whole of the record.  All things considered they make Best Is Yet to Come a strong offering for Mott’s intended audience.
Best Is Yet to Come is out now.  More information on the album is available along with all of Mott’s latest news at:
Website: https://mottrocks.com
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