Shallow Side Debuts Video For New Single, ‘No One Wins’; Launches New Tour

Shallow Side premiered the video for its latest single this week.
The band unveiled the video for its new single, ‘No One Wins’ Thursday. The song is taken from the band’s 2024 album, Reflections. Directed by J.T. Ibanez, the video features front man Eric Boatright in a handful of semi-claustrophobic settings as he sings seemingly, about a mental health concern.
This is inferred as Boatright sings, I think a look in the mirror is what I fear most/Reflecting all of the sickness undiagnosed/A parasite that’s made me its host/And maybe they don’t make a cure for me/I keep on searching for happiness/But it’s just not happening/I tell myself I’ll figure it out/I play pretend with my halo/But I’m not OK, though/And in the end/No one wins.”  If this is not a person battling his or her own demons, then it is anyone’s guess what is.  The seeming inference continues as Boatright adds in the song’s second verse, “I feel like I’m so contagious and losing control/Reading words from the pages my father wrote/Falling further away from hope/And maybe there just ain’t no cure for me.”  He concludes in the song’s third and final verse, “I knew I’d be on my own/Lost and all alone/Hoping for my chance/But in the end/No one wins.”  Again, this is a scenario to which plenty of listeners will relate.  It is that turbulent internal battle that so many people fight daily.
The song’s musical arrangement is comparable to works from the likes of Another Day Dawns and Saul (which sadly only recently disbanded).  It is an interesting arrangement considering the seemingly contemplative nature of the song’s lyrical content.
‘No One Wins,’ is the fourth single from Reflections. The album also produced the singles, ‘The Worst Kind,’ ‘You’re The Reason’ and ‘Filters.’ ‘Filters’ features a guest appearance by Nonpoint vocalist Elias Soriano.
In other news, Shallow Side launched a new tour Thursday in Crowley, LA. The first leg of the band’s tour is scheduled to run through Jan. 25 in Bonaire, GA, with a festival show following Feb. 7 in Ladysmith, WI.
The tour’s second leg, which will find the band supporting No Resolve, is scheduled to launch Feb. 10 in St. Paul, MN. The band’s run alongside No Resolve is scheduled to run through Feb. 27 in Flint, MI. That concert is already sold out.
A trio of headlining shows March 13-15 rounds out the band’s upcoming live dates in Battle Creek, MI; Richmond, KY and Huntington, WV respectively. The tour’s schedule is noted below. Tickets are available here.
Headline shows:
1-22-2026 Crowley, LA at Sam’s Place
1-23-2026 Biloxi, MS at The Sanctuary
1-24-2026 Prattville, AL at The Bottom
1-25-2026 Bonaire, GA at Pub96
2-07-2026 Ladysmith, WI at Northwood Rock Rallys’ Winter Jam 26
Supporting NO RESOLVE:
2-10-2026 St Paul, MN at Turf Club
2-11-2026 Joliet, IL at The Forge
2-12-2026 Iowa City, IA at Wildwood Saloon
2-13-2026 Omaha, NE at The Waiting Room
2-14-2026 Kansas City, MO at Westport Brewery
2-16-2026 Oklahoma City, OK at 89th Street
2-18-2026 Dallas, TX at Trees
2-19-2026 Springfield, MO at The Riff
2-20-2026 Toledo, OH at Frankie’s
2-21-2026 Columbus, OH at King of Clubs
2-22-2026 Pittsburgh, PA at Crafthouse
2-24-2026 Buffalo, NY at Rec Room
2-25-2026 Lakewood, OH at Mercury Music Lounge
2-27-2026 Flint, MI at The Machine Shop SOLD OUT
Headline shows:
3-13-2026 Battle Creek, MI at The Music Factory
3-14-2026 Richmond, KY at Champions
3-15-2026 Huntington, WV at The Loud
More information on Shallow Side’s new video, single, and tour is available along with all of the band’s latest news at:
Website: https://shallowside.net
Facebook: https://www.facebook.com/ShallowSideBand
Twitter: https://twitter.com/shallowsideband